Mobile APP
Service Design
UX/UI
B2C
Roles & Responsibilities
· Research: Competitive Analysis, User Interviews, Persona Mapping, Journey Mapping, Empathy Maps
· UX Design: Sketches, Wireframing, Usability Testing
Project Context
· 2020
· 3 months
· Teamwork with Zhishuang Chen
Tools Used
· Sketch
· Principle (Prototype)
· Cinema 4D
Context
As the focus of the 2020 Social Innovation Workshop, COCO Park, the busiest shopping mall in the centre of Shenzhen, invited the workshop project team to conduct an in-depth study of some of their services, and set up a special fund to support the project team to find a more rational and systematic service design.
Problem
· How can the shortage of parking spaces be solved?
· How can existing parking spaces be used more wisely?
· How can the shopping centre sector better manage parking spaces?
· How can customers find parking spaces faster and have a complete experience?
Research
During the research phase, we first conducted 3 interviews with users, with open-ended interviews focusing on "parking" as the main topic and semi-structured interviews to find out how the users felt about using the parking service in the target mall. Interviews were also conducted with the management of the mall to gain insight into the existing parking solutions.
We then analysed the keywords that emerged from the user interviews to identify the user's pain points and recorded the experience of the existing parking process to create a user journey map to find the parts of each segment that could be optimised. A competing analysis of existing parking-related apps was also conducted, and the key pain points that emerged from the user interviews and User Journey were synthesised into an affinity diagram to help develop insights and brainstorm design ideas to solve higher-level problems.
Finally, we summarised all the information, brainstormed and provided insights to reorganise the three parties in the whole system: users, managers and parking spaces, to form a more reasonable flow chart.
Design
According to our findings, it is possible to create an app based on a mobile operation that contains all the requirements and functions.
We integrated the functionality into a complete app framework and created a corresponding low-fidelity diagram based on the framework structure, which we tested with users.
Wireframes
User testing
Interface
Storyboards
Reflections
The theme of 'parking' has been explored many times by many teams, but in almost every large city it is still a problem for citizens and planners, as each project needs to be analysed on a case-by-case basis. The 'private parking spaces for rent' feature we added was also a result of field research which revealed that there are many residential areas near shopping malls and that in interviews with users they were willing to rent out private parking spaces because they could make a profit.
This project was the first full-service design I had been involved in away from the undergraduate study phase, and there were many detours along the way, including a change in design direction due to an over-understanding of the user interviews during the research process. But also because of the mistakes I experienced, I was able to better understand the significance of the results behind each research method.
